Speakers

Martin is an experienced business strategist and marketing expert with a strong focus on automated mobility. With a background in law and media sciences, he spent over a decade advising companies on corporate strategy and technology-driven innovation. Since 2021, he has been with ALP.Lab, Austria’s official Euro NCAP laboratory and leading test service provider for ADAS and automated driving. As head of business development, he works on expanding ALP.Lab’s role as an enabler for future mobility solutions. His expertise spans ADAS testing methodologies, sensor validation, automation technologies, future mobility solutions and real traffic monitoring using lidar sensors.